Statistics
Statistics shows the return: which text and which list get more replies, how long accounts live and what one reply costs. Pick a period at the top: 7 days, 30 days or All time.
Numbers
| Number | What it means |
|---|---|
| Sent | Messages that reached recipients. Campaigns in the trash count too. |
| Read | The phone saw a read mark while checking the chat, or a reply in the chat. Not every chat gets checked, so this number is incomplete and usually lower than the real one. |
| Replied | The recipient wrote after a send. The reply belongs to the last send to them from that account. |
| Reply rate | How many replied out of the sends where a reply can be seen. |
Why «no data» instead of a number
Numbers appear once the phone has seen the related chat at least once, or the contact already has a chat. Until then you see no data instead of zero. Under the reply rate the coverage is always shown, for example “replies visible for 177 of 872 sends”.
Tables
| Table | What is in it |
|---|---|
| Campaigns | Every campaign. Click the name to open its texts, each with its own numbers. |
| Lists | Campaigns with the same list label, added together. |
| Accounts | How many days the account has worked, how much it sent and how many replied. |
List label
The label answers “where did these recipients come from”, for example “Business chats, September”. In the campaign wizard on the Recipients step enter it in List. The field is optional.
Account lifetime
The In work column counts days from the first send or the day it was added until today, deletion or the first known restriction, whichever is earliest. It does not depend on the selected period. State: working, restricted or deleted.
Account price
- At the top right enter Price of one account, ₽ and press Save.
- In All time three numbers appear: an estimate based on that price.
| Number | How it is calculated |
|---|---|
| Spent on accounts | Accounts that sent anything over all time, times the price. |
| Cost per message | Spent divided by sent. |
| Cost per reply | Spent divided by replied. |